Adsense Information

 

Presented by ibc-bookstore.com

 

What is Google adsense?

 

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

 

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

 

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.

 

You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

 

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

 

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program

 

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

 

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear,