Google has a lesser database of advertisers for Adsense through the selectiveness of advertisers. The search toolbar provides results which include advertisers that do not want to appear in Adsense for content.

 

Google for search is also used by large market leading websites where this is rare with adsense. Companies who provide a service or sell a product are more regularly opting to incorporate the search toolbar into their website whilst not feeling that it depreciates their brand.

 

In fact; many businesses actually feel as though their brand is strengthened through it?s alignment with the Google logo. Other?s who choose not to use the Google logo, may benefit from the customers assumption that the search technology used belongs to the website they are on, and therefore further benefits are reaped by the publisher.

 

As adsense is plagued with click fraud, the same is less likely to happen with search. Click Fraud would require the person or persons committing the crime to follow realistic searches, and to avoid any suspicious behaviour. This could be particularly hard, and with less revenue per click those committing click fraud are likely to stay away from search all together.

 

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